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about the checklist
Working on developing your brand? Most business owners struggle to see any progress and think that word of mouth referrals is all they’ll ever get. The truth is, word of mouth is GREAT! But to only settle for this is not enough. Not enough if you want your business to soar, you want to make more on your paycheck, you want to create more jobs, you want to open a new location. Now is the time to make a plan and it starts here today. Download this free Marketing & Branding Checklist today!
1 – Research Your Audience/Ideal Customer
Before you begin with marketing or branding, consider who you will be selling your products to. Write down what your ideal customers’ demographics and interests are to help paint a picture of who you’ll be talking to with your marketing copy. Once you’ve written out your audience’s age range, gender, location, interests, household income range, now it’s time to write down what the problem is you solve for them. Most businesses only talk about the external problem – the physical/tangible problem your product/service solves. We suggest also talking about how that problem makes your customers feel and why it’s just plain wrong for them to have to deal with it! Once you have all this written out, you can begin with the fun stuff.
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